Designer with 20+ years of experience, founder of Tilda, a website design platform that helps millions of people all over the world build effective and beautiful websites without code.

Nikita Obukhov

Founder of Tilda

Tilda has become the industry standard for creating websites without code. The platform is used by millions of people around the world, from entrepreneurs to large corporations.

A large team of passionate professionals develops a platform that makes a real difference, empowers millions of users around the globe to turn their dreams into reality. They transform the future of web design and the approach to website creation.

As a leader and visionary at Tilda, Nikita makes strategic decisions and is deeply involved in all kinds of day-to-day tasks such as design, marketing, programming, etc.
It is difficult to give a single definition of what Nikita does now, since he works at the intersection of several areas: developer, designer, and entrepreneur. He has been working in the web for over 20 years, and has extensive experience in website and mobile app development, design, and branding. Nikita is the founder of Tilda, a website design platform that allows anyone to create landing pages, online stores, and blogs without code.

It all started with the idea of block mechanics — Nikita came up with an entirely new principle of web design: to create websites from ready-made blocks with flexible settings.
Tilda originated from the idea of simplifying the publishing of complex multimedia content — so that no designer or programmer would be needed. Another challenge was to turn text into an effective visual tool.
This modular editing mechanism turned out to be a breakthrough and influenced the development of the Internet worldwide. There is no need to have professional skills or thousands of dollars to hire an agency anymore: now everyone can share their story with the world.

Tilda is not just a website builder, it’s a multi-purpose platform that includes Block Library with 550+ pre-designed adaptive blocks, Zero Block graphics editor to create unique designs, built-in CRM, tools to create online stores, members area, integration with dozens of services for online payments, data collection, analytics, email marketing, and more.
Prior to founding Tilda, Nikita ran the boutique web design studio and was its art director. The studio was known for its sophisticated graphics and usability. Nikita is the author of more than 500 successful web design and branding projects.
Nikita holds two degrees, one in computer engineering and the other in design — art direction and visual communications. Hence the unique skill set — he both writes code and creates design. Also, being a creative entrepreneur, he understands the needs of businessmen and designers alike.

Thanks to his multidisciplinary experience, Nikita came up with and developed the concept for both the design and the code for Tilda.
Nikita is the author and co-author of several books: Design in a Digital Environment, Web Animation, Internet Marketing from Zero, How to Build a Landing Page with more than 1.5 million readers.

For several years, Nikita was teaching web design at the British Higher School of Art and Design. He developed the very first course on modern web design, which included lectures on prototyping, design thinking, layouts, typography, etc.
I am a practitioner. For me, teaching is a way to put together and structure the accumulated practical knowledge and hands-on experiences.
Nikita is regularly invited as a guest lecturer and keynote speaker. He has published numerous articles on visual communication, digital marketing, and entrepreneurship.
Nikita is a publisher of Tilda Education, a learning resource about web design and digital marketing. It consists of a collection of guides, coursebooks, and video tutorials that help level up all kinds of in-demand digital skills, from composition and typography to SEO and social media advertising.
I think that the goal of a person who wants to grow is to try everything, keep what fits, and combine it into a new methodology.
Selected interviews and keynotes: 1, 2, 3, 4.